I think Microsoft should at least try to listen to us once.. Before abandoned windows phone platform totally.. You blame us not to buy you phone.. I think MS has decided to maintain a strong footprint in games (XBox, PC) to ensure every so many years there are unique games that go with Xbox releases to differentiate from Sony. While a Surface Phone would have me interested, to think the percentage of people who would care is above the 3% (if that), would be a dream. By the time MS started giving it away,OEM's were invested in Android and had no incentive to look in any other direction. the Dell's, HP, Asus, Acers,Lenovo's WILL engage because they will have the opportunity to break open (in the long run) a market that is now in the hands of a duopoly (Apple and Samsung). Atleast MS will not have to worry about the app gap and the OS can be customized as per MS specific needs. @PATCHERD, There are a bunch of fanboys running around in the dark trying to find the door right now! The only thing wrong with Windows Mobile was that MS did not commit to developing the OS and decided that MS did not need the consumers anymore. It's happening right under our nose and in 2 years all tabloids will say hey we did not see that coming.. God I hope you'r right! Strengths come from positive aspects of five key resources & capabilities - physical resources such as land, building, financial resources, past experiences and successes, human resources, and activities & processes . Fans, users, developers and enterprise users think long term. . People used to say that about the original Xbox, but then MS went out and paid for great games. If you go back and look though, I was a HUGE MS/ Windows Mobile supporter. - Diverse Product Portfolio of Nadella Satya The products and brand portfolio of Nadella Satya is enabling it to target various segments in the domestic market at the same time. People are missing a key point. MS was king because the dominated the desktop - all applications had to be written for it to exist. Because the future is mobile and Microsoft make operating systems. Get an AMERICAN back in the job and DEPORT Satya. \'he\'s got strong preferences,\' says satya. In a recent report on shifting workplace attitudes, the Microsoft CEO commented that some bosses are skeptical of work-from-home culture, reports Windows Central. I had faith in this guy initially but now he doesn't seem like he's the kind of guy who should be leading a multi-billion dollar company. I thought that they knew that mobile is a key sector that they need to conquer by any means. Since the launch of Windows 10 I thought the good times for Microsoft were about to come, and I increased my faith with the idea of a promised Universal Windows Platform running on every device, including smartphones. Now it seems like they focus on corporate software and nothing that gets in front of the average user. This has had to have had a big impact on Window 10 and its mobile ambitions. I've recently been on Android and had to go through the growing pains of my mom switching to iOS. I know there were major issues, but these little things improve daily life of the end user And that's what matters. They dominate in the iPhone That is it. Or that employees/consumers with Android or Apple phones are going to adopt MS's AI, MR, Cortana, Edge, etc., etc. Wake TFU Microsoft! Windows Azure, Microsofts IaaS and PaaS cloud computing could services slip given that Nadellas attention will be now more broadly distributed. In effect it has contributed to its own entropy. Best bet as of right now. enjoy Windows 10 (solid, great OS), if that's your main computer OS, find another option for a phone or mobile device. Hope in one hand s h I t in the other. I wonder if Nadella has considered returning some of his pay and bonuses as contrition for his "mistakes"? What a joke. Somehow I don't see MS as wanting me in any future. , we specialize at analyzing & providing comprehensive, corporate SWOT Satya Nadella wakes at 7 am, three hours after Apple CEO Tim Cook. Published by HBR Publications. It faltered because MS failed to release any new compelling hardware to entice new buyers. I think MS does have plans for Mobile (probably in line with Zach's overall vision) but they don't like to show devices till they are ready. That issue has to be reconciled. However, with OneCore/CShell, where Windows 10 can scale up or down, depending on form factor, a developer, developing UWP apps for Windows 10 desktops/laptops, simply will add the extra lines of code necessary for Windows 10 to scale down to a smaller form factor, such as might be presented by a phablet/voice enabled device (or even the rumoured Andromeda device). The Nokia deal is about to bring a huge chunk of new staff into Microsofts business roughly at the same time that it is picking up a new leader. I had one for grarage band, but I could not stand OSX. I've owned Zune/Groove, WinMo 6.x, Lumia 900, 640, Yezz Billy 8, and Now Lumia 950. For all his many faults, at least Balmer had some inkling of the need to maintain a foothold in the consumer space, even though he did it WRONG by trying to BUY marketshare via the Nokia purchase as opposed to building a MS-owned vertical manufacturing base. Again and again, I ran into the same brick wall -- the developers had no confidence that Microsoft would continue to support the platform. Even the camera on the Nokia 6 is really good, maybe a few issues in low light. They will naturally go with what they know, which won't be Microsoft. It's great for all of us that Satya makes a sad during his Glorious Book Tour through the Clouds and feels sort of bad for leaving everyone in the lurch. Yes it was a collosal failure to abandon those loyal to the platform. The general consensus seems to be mobile is an essential component to any future. The easiest one they could start one with is a surface mini with LTE connectivity and telephone because that will enable them to segway into ultra mobile devices with telephony abilities. Given how people flip when it comes to analytics and Microsoft. Strengths and Weaknesses are often restricted to companys internal - resources, skills and limitations. Just give people the option. I ser they are lagging behind at least 12 months on the back log, despite the current rs3 and 4 roadmap. The biggest OS company in the world, who promised Windows on any form of device -- and yet it gives up on phones and smartwatches? It's about new management practices and . For years, he's never given a straight answer to anything, especially Win phones. Until now Microsoft has let all their phone users down. It had features that the iPhone couldn't simply do until the iPhone 3 came out. :))) Are you smoking something? The problem is that Microsoft earn money on servers and support for Windows 10 pc. Please refer to the appropriate style manual or other sources if you have any questions. MS its late but not completely out of race. We were told that Microsoft was compremetida with Windows 10 mobile and now we leave the users side, Microsoft Lords as you want to grow the quota if you do not sell phones and does not enough marketing and the developers are going other platform RMs. 1. At that time, the corporation's market capitalization was around $311 billion. Overall, though, I cannot see but that it leads to decline for Microsoft as mobile IS the gateway to computing and the next generations will have grown up using Goog Docs, Sheets, Slides and GMail - not Microsoft's offerings. But people are dropping their desktops, and why go for a Windows laptop when your mobile devices will play better with a different OS? I wonder if windows 10 will have same demise?, I'm still on 7 i don't like it, I think that MS has developed (pun intended) a reputation which will not be shaken. Opportunities can emerge from various factors such as - political developments & policy changes, changes in consumer preferences, technological innovations, economic growth, and increase in consumer disposable income . disappointing fourth quarter sales figure of Lumia. They will fail at AR/VR etc with the same gusto. They will have to do something really convincing to keep me from drifting way. They should have kept alive the Windows 10 Mobile until they will be releasing the next big thing. Give consumers less pricy OS. + Surface RT, and two Surface Pro versions. Good-bye MS. Good-bye Edge, Bing, Cortana, Groove, Office, Outlook, Photos, OneDrive, Skype, Store, etc., etc. It is that simple. I'm happily moving on to other platforms. However my contract expires in the next few months so I shall just keep my options open and see what happens. I'm a former java developer who has been swayed towards UWP and to "one software works on all devices" paradigm. I will watch and see! Finally, he admitted that he made a FUBAR! So let's market a phone that is not a phone for the fear of recalling the big fiasco made out of 10% of mobile market share they made out of Windows Phone/windows 10 mobile. It would take, at this point a complete 360, but than again they've already done that twice. That is just one long term aspect. When Android phonesand Iphones allow docking to a screen and a keyboard on those devices Microsoft Office might not be the first choice either anymore.Edge browser will not be the first choice on an Android phone or an Iphone either. Their image is so strong that people want it blindly and make no mistake it will come truth in years to come (20 perhaps). And silence for 2 years from MS, resulting in speculation everywhere, like the guy who wrote this article here. exaggerated statements or claims not meant to be taken literally. I always get good responses on my Idol. The elder Nadella announced the news of his son's . The highest sales were 10.5 million with 2.7% of the market. Wiith The HP Elite x3 smart phone going to be discontinued and the Microsoft Lumia 950 and 950xl gone what does Microsoft have nothing something is better than nothing. Hei Nadella! It was dead evident. They've prob hushed up in light of this article lol. I had two Lumia 822's, two 928's(me and my girlfriend, who loved her 928 btw) an Icon and now a 735. I'm done with MS. I still kinda hoped from afar all these years. When I was entrenched in the ecosystem, my phone and my pc worked so well together. WP7 kept all features from WM6.5? Not every one of your products and services will be a cash cow. I'm guessing that the Xbox is next on the chopping block, and I would be shocked if MS releases another console after the One X. Nadella's management decisions are definitely defensible - but I still think a mistake. Now, MS is no longer a inovative company. I look at this like eating at a restaurant that constantly gets your order wrong. They stupidly justified every move of Microsoft instead of criticizing it. Microsoft has been strident in the past in stating that it intends to have strong margins on the Surface line of products. You can download Excel Template of SWOT Analysis & Matrix of Satya Nadella at Microsoft: Instilling a Growth Mindset, Copyright Executive MBA Pro Resources 2022, BCG Matrix / Growth Share Matrix Analysis, Case Study Solution & Analysis of Satya Nadella at Microsoft: Instilling a Growth Mindset, PESTEL / PEST / STEP Analysis of Satya Nadella at Microsoft: Instilling a Growth Mindset Case Study, 5C Marketing Analysis of Satya Nadella at Microsoft: Instilling a Growth Mindset, 4P Marketing Analysis of Satya Nadella at Microsoft: Instilling a Growth Mindset, Porter Five Forces Analysis and Solution of Satya Nadella at Microsoft: Instilling a Growth Mindset, Porter Value Chain Analysis and Solution of Satya Nadella at Microsoft: Instilling a Growth Mindset, Case Memo & Recommendation Memo of Satya Nadella at Microsoft: Instilling a Growth Mindset, Blue Ocean Analysis and Solution of Satya Nadella at Microsoft: Instilling a Growth Mindset, Marketing Strategy and Analysis Satya Nadella at Microsoft: Instilling a Growth Mindset, VRIO /VRIN Analysis & Solution of Satya Nadella at Microsoft: Instilling a Growth Mindset, PESTEL / STEP / PEST Analysis of Satya Nadella at Microsoft: Instilling a Growth Mindset, Case Study Solution of Satya Nadella at Microsoft: Instilling a Growth Mindset, SWOT Analysis and Solution of Satya Nadella at Microsoft: Instilling a Growth Mindset, Lumni Inc.: Improving Society in a Sustainable Way SWOT Analysis & Matrix, Coming of Age Digitally: Learning, Leadership, and Legacy SWOT Analysis & Matrix, Stanford Medicine: Health IT Purchasing Decisions in a Complex Medical Organization SWOT Analysis & Matrix, DMart: Disrupting Food Retailing SWOT Analysis & Matrix, Keep It, Shave It, Cut It: A Closer Look into Consumers' Video Viewing Behavior SWOT Analysis & Matrix, Leading With Next-Generation Key Performance Indicators SWOT Analysis & Matrix, McKinsey & Company: Early Career Choices (B) SWOT Analysis & Matrix, Paris Baguette: Quintessentially French with Love from Korea SWOT Analysis & Matrix, Samsung: Family Assets and Roadblocks (C) - Court Calls 'Time Out' on Lee Jae-yong SWOT Analysis & Matrix, ESOP Plus Benefit Corporation: Ownership Culture with Benefit Accountability SWOT Analysis & Matrix, Satya Nadella at Microsoft: Instilling a Growth Mindset, Organizational Development / MBA Resources. I know several people who bought Windows phones simply because they were Nokia's - now they've all been forced to move to Android and looking at their Facebook statuses it's clear that while they get along fine with Android they REALLY miss their windows devices. Just a fool without vision and strategy thinking from day to day. Dongles on the TV ( Firestick anyone ), Handhelds..etc.. HOWEVER, If the shift towards business grows and windows turns into a business only OS, with lack of cool features for producing, photos, videos etc, I am going to have to go to apple. All to be left again, while they "retrench" themselves in another category. Now that the dust has cleared on the CEO question, those who hoped for the role and did not get it could exit. And I was told I didn't know what I was talking about when I have repeatedly said this for the past two years. Like DT is running MS. All they need is a small but powerful tablet in the size of a phone with cellular but do not market it as a phone. So market share never took off - regardless of the fact that the UI and overall experience was (and remains) far superior to the hunt-peck-oogle idiom of iPhone (which is like a nursery school toy) and Android (which sucks electrons faster than a Tesla at full speed). That's ok though. About the time I got around to rewriting the app, since it worked just fine keeping it as an 8 app I took my time, 10 was coming out. Many consumers will try less hard buying Microsoft hardware from the Surface line. Does Continiuum not fit into the overall "not a phone but a new form factor for mobile computing" gameplan? The ship was already torpedoed by the time Nadella got the helm. (Like gmail instead of outlook mail and calendar). There is virtually no Microsoft presence. The reason we are all consumers of this company's MODERN products is from what Steve pushed. For once I would like to hear a tech journalist that focuses on Microsoft products ask that one question. Satya Nadella is a CEO who was born in India. Windows 10 mobile finally intergrated with all of it's relative platforms through cloud syncing making it a hybrid of sorts between iPhone and Android, allowing an ideal environment for users to exist in a multiplatform ecosystem. It's with a growth mindset, Nadella has changed the image of Microsoft to being super cool again. - Project Management is too focused on internal delivery rather than considering all the interests of external stakeholders. - Strong Balance Sheet and Financial Statement of Nadella Satya can help it to invest in new and diverse projects that can further diversify the revenue stream and increase Return on Sales (RoS) & other metrics. Are you kidding!?!? It will destroy the last Microsoft mobile fans left and leave a real bad reputation for Microsoft as a company. If Nokia X, Astoria and iOS Bridge would have the attention they deserverd, today we would see OEMs selling Microsoft's mobile OS capable of running Bank applications, Airline ticket applications, Snapchat, Youtube, etc. Professionally I have already been seeing a shift away from business even requesting MS products just for that reason and less interest in MS products when I propose them to clients. Is this happening to please investors? I haven't seen any apologists here today. Nadella was also executive vice president in charge of the companys cloud computing platform, which provided the infrastructure for such Microsoft offerings as the online search engine Bing, the Xbox Live broadband gaming network, and the Office 365 subscription-based services. Good article Jason. Speculation does not make sense, taking into account your erroneous articles concerning Microsoft mobile strategy. As a buyer of a Microsoft phone and a user of Win 10 on 4 systems I feel shat on by the company. Dont piss off too many partners. Windroid [andromeda OS for consumers]. What current management fails to get is that they are focused on sub-optimization. Microsoft reported, for example, thatOffice 365 Home Premium has collected 3.5 million subscribers during its most recent earnings call.